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Getting ready for St. Patty’s Day?March means St. Patrick’s Day is right around the corner, or Thursday, the 17th to be exact.Katie Baustian has been making all the arrangements for this year’s event and recently announced this year’s royalty.Mike and Leola Sweeny will serve as this year’s Grand Marshall and Marshallette. (I must admit, I’m not sure Marshallette is a word.)Tim Jarchow will serve as this year’s King of Leprechauns and Sherri Kitchenmaster will be the Queen of Leprechauns.The Queen of St. Patrick’s Day will be Katie Kratesch and the Junior Royalty will be Caitria, Sean and Grace Sweeny.This year the Spotlight Dancers will perform an Irish jig during the parade, which starts at the Furniture House at 4 p.m.Everyone, whether Irish or not, is encouraged to participate.If you have any questions, contact Katie Baustian at 283-4180.Hospice sets date for annual banquetThis year’s Hospice Banquet will be held Friday, April 22, at the Blue Mound Banquet Center. The money raised each year is used to help offset the reimbursement shortfall that the organization incurs because of underfunding by Medicare and other payers.Last year’s event grossed over $50,000 and the group hopes to top that number this year.If you would like to donate, there are multiple ways you can do so:
Purchase a dinner ticket for $40, which also enters you in a raffle for a trip for two to Cancun. Airfare and hotel are included.
Sponsor a table. The $450 donation will get you eight tickets for your family, friends or business associates, a listing in the program and your name in the drawing for a 20-person backyard grill-out party.
Donate gift certificates or merchandise for the auctions.
If you have a business, you can advertise in the program.
Place a dedication in the program for someone special.
Buy raffle tickets for a handmade quilt.If you have any questions about the event, contact Helen Saum, who is serving as chairperson.Not too late to register for the ACTIf you are a college bound senior, the next testing date is Saturday, April 9.Although the original deadline to sign up was March 4, a late registration of March 18 is available for an additional fee.A new option on the ACT is a writing test. Some colleges now require writing scores from students entering college in the fall of 2006.Students entering college in the fall of 2006 should check with their school choice before deciding whether or not to register for the ACT writing test.Students can register for the test at the ACT’s Web site at www.actstudent.org.The Web site also features test tips, practice tests and a database for students to find out if a prospective college requires a writing score.Publisher Roger Tollefson can be reached by e-mail at tolly@star-herald.com

City continues regional marketing efforts

By Sara QuamThe Luverne Economic Development Authority voted Tuesday to continue its efforts to market the Job Opportunity Building Zones tax breaks for businesses.The Eau Claire, Wis., newspaper has done a series of articles on Minnesota’s program that is attracting businesses to the state from Wisconsin.The LEDA discussed the benefits of piggy-backing on that concept, further explaining JOBZ to businesses in that area."They’ve laid the groundwork; we just have to follow up," said City Administrator Greg La Fond.LEDA member Larry Wills said he wondered if constituents would question the amount of money being spent outside the community.LEDA member Esther Frakes said, "We can’t advertise to people who already know Luverne, though."Some of the interest in JOBZ near Eau Claire is due to a controversy involving Menards headquarters. The company is considering relocating because wetland issues on its current property are preventing expansion.The half-page newspaper ad will cost $2,600.More marketing The KELO-TV advertising campaign that is billing Luverne as a place to visit, shop, live, work and own a business might be on the air as early as mid-April. Producers from the Sioux Falls station were in Luverne Tuesday to outline the ads.The city last week approved up to $20,000 for the ads in 2005. The city will probably pay less than that, considering businesses may sponsor portions of the commercials to offset costs.

County to improve communications

By Sara QuamRock County deputies and dispatchers will be able to communicate better with new radio equipment and mapping technology the County Board approved Tuesday.Total cost to the county will be about $22,000.There are a few areas in the county where portable radios and cell phones don’t have good reception. Consequently, when deputies have to leave their vehicles they lose contact.The worst areas are near Beaver Creek and Jasper. The county is installing more equipment on existing towers.New mapping technology will bring maps with directions to locations to dispatchers as people dial 911.There are 4,038 addresses in the county that will be entered into the system and the new technology will tell dispatchers the closest fire, ambulance and police districts to call for response.Cell phone calls will also show a location.In the event of unique obstacles to service, such as a bridge being under construction, dispatchers will know to direct personnel on an alternate route.Flyers about methProperty owners in Rock County will receive information about methamphetamines in their property tax statement.The Rock County Commissioners approved the insert Tuesday, as requested by the Meth Task Force.Commissioner Jane Wildung said, "We thought it would be a positive thing so land owners would know what to look for."It will be useful to people who don’t live in the area but rent property, because they aren’t on site to notice warning signs of meth production.Land owners are responsible for clean-up costs, which typically run between $7,000 and $10,000 per building.Auditor Treasurer Gloria Rolfs asked the Department of Revenue whether it had a policy on including information along with tax statements.Representatives told Rolfs it is not advocated, but in this special case, the department doesn’t object to a flyer or insert.The Department of Revenue said it prefers to have the statements stand alone, so people don’t treat them as any other piece of junk mail. It doesn’t want the tax statement to lose seriousness or become cluttered.Wildung said, "I think it’s the best place to put the information, instead of a separate mailing. When people see it in the tax statement, they know it’s serious business."

Tollefson hires general manager

By Lori EhdeTollefson Publishing’s new general manager went to college on a football scholarship, but he’s succeeding in life on a solid degree in common sense and people skills."It’s not rocket science," Rick Peterson said about his 20-year publishing career. "No matter where you work, you learn people skills."Peterson comes to Luverne from Redwood Falls, where he was publisher of the Redwood Gazette and regional director for Liberty Group Publishing, overseeing the operations of seven publications in southwest Minnesota.Along with heading up daily operations of the Rock County Star Herald, Luverne Announcer and Hills Crescent, Peterson will become Roger Tollefson’s partner in business."I’m thrilled to have someone with his background and abilities to work with," Tollefson said.Peterson first tested his common-sense approach to business in the early 1980s when he left college to manage the Country Kitchen in Worthington.He learned that quality workers produce quality products and he learned how to work with customers to sell that product.The same theory applies to the newspaper business."The front page is our showroom, and our news is our product," Peterson said. "And every week, it’s something new. That’s what I find the most interesting about this business. We put out a new, fresh product week in and week out."Another rewarding aspect of the news business, he said, is community involvement."Newspapers should be pillars in their communities," he said. "By nature of what we do, we know the mayor, city council members, county commissioners, school board members, superintendent … and we know them by first name. Not everyone can say that."This, he said, perfectly positions news organizations for community leadership.In Redwood Falls, Peterson and the Redwood Gazette spearheaded several community projects, including a downtown business development program, baseball field improvement and fund-raisers for various causes.This involvement will also be a goal for Peterson at Tollefson Publishing. "I think that’s a role a newspaper should play in every community," he said. "You have to be able to recognize when there’s a need for something, and we do have the ability to take that lead role."Peterson came to Luverne’s news market, he said, for a chance at ownership."Roger has given me a unique opportunity to be a partner in this newspaper, and I am very grateful for that."At the same time, Petersen looks forward to the challenge of ownership."It’s a commitment to the community to keep the paper part of the community," he said. Peterson said he’ll also work to connect the community to the paper."There’s a quality product produced here already, and my goal is to enhance that," he said. "I want people to rely on the Star Herald for their news and information. … We don’t run AP stories in our pages. What you get in this publication, you can’t get anywhere else."He said the newspaper’s success in a community hinges on the success of the businesses it works with, so he looks forward to promoting and supporting the town. "It goes hand-in-hand," he said.Peterson found his niche in the publishing industry with an advertising job at the Worthington Daily Globe, and shortly thereafter launching his own shopper, the Nobles County PioneerIn 1989, he filled the position of editor and publisher at the Redwood Gazette, Redwood Falls, where he worked for 16 years.Peterson is renting an apartment in Luverne until his wife, Mary, can join him after the school year ends this spring. She’s a paraprofessional at Reede Gray School in Redwood Falls.They have three grown children and one grandchild.

Terry Vajgrt leaves County Attorney's Office to become public defender

By Lori EhdeFor 15 years, attorney Terry Vajgrt has worked to prosecute crime in Rock County District Court.Now, he’s making a career move that will put him on the other side of the courtroom, representing clients accused of crimes."Change is good for everyone," he said about his decision. "I really do enjoy my work here, but I have a real strong desire to experience something new."As of April 6, Vajgrt will become a public defender in Nobles County, working in the jail and courthouse in Worthington.On the outset it appears he’ll be working for the "other side," but he said fair representation is necessary for both prosecution and defense."I do look at both roles as being necessary parts of the criminal justice system," Vajgrt said. "I know there will be times when advocating for a client will present challenges on a personal level, but I bring one party’s interest to the attention of the judge and jury. … There’s equal value in both roles."According to statute, public defenders are assigned to clients who cannot afford to pay for attorneys on their own."I see value in representing that portion of the population that can't otherwise afford an attorney," Vajgrt said. "Everyone accused of a crime should have an advocate in the criminal justice system."He said, unlike television portrayal of criminal defense attorneys, his work won't be about "getting people off Scott free.""Most people charged with committing a crime have done so, and the system holds them accountable when the evidence is sufficient," Vajgrt said. "In most instances, the role of a defense attorney involves educating the client about likely outcomes, the importance of following through with probationary requirements ... and getting the right information to the judge so he or she can make a reasoned decision at sentencing."Doing the right thingHe said his decision was also politically and socially motivated. "As a society, it seems to me we are becoming more indifferent to the needs of the poor," Vajgrt said. "Tax cuts targeted toward those least in need of additional resources take priority over affordable healthcare, day care assistance for single parents and livable wages for people that work as hard or harder than I do."He recognizes he's not able to remedy all social ills, but he said he wants to help where he can."I can do my part to ensure that people without financial resources receive a fair shake in the criminal justice system."Big shoes to fillMeanwhile, the County Attorney's Office of Skewes, Klosterbuer and Vajgrt will make arrangements to fill Vajgrt's shoes."We'll probably have to finally change our name," said Attorney Don Klosterbuer, "since two-thirds of our name will no longer apply."He and attorney Jeff Haubrich will work together to handle what had been Vajgrt's county work: criminal prosecutions, child protection orders, search warrants, etc., until another attorney can be hired at the firm."Obviously Terry did wonderful work. He was very, very good at it. But I want people to know it's not the end of the firm as far as this work is concerned," Klosterbuer said. "That's a real important message. We did all these things before Terry got here, and we'll do these things after he's gone."On a personal note, though, Klosterbuer said he'll miss Vajgrt in the office. "Not only is he my partner, he's also a good friend," he said.Klosterbuer isn't the only one who will miss Vajgrt.Staff in both the Sheriff's Department and Family Services described Terry's announcement as "sad news."‘Rational’ mannerInvestigator Jeff Wieneke has worked with Vajgrt on cases for most of the past 15 years."He’s so easy to work with," Wieneke said. "It’s his demeanor. He never seems to get upset about anything. ... That’s saying something, considering the county prosecuting attorney handles a gamut of sensitive cases, including sexual assaults to children."He said Vajgrt's performance in the courtroom is exceptional. "I’ve sat in on lots of testimonial hearings, and he handles himself so calm and professional in front of the jury," Wieneke said. "He always seems to approach things in a rational manner."He said Rock County is going to feel Vajgrt's absence. "We rely on him to answer questions 24 hours a day, seven days a week," Wieneke said. "We could call him at 3 in the morning and some people would be upset about that, but not Terry. He always handled it well."Committed to childrenNancy Lange, social services supervisor at Rock County Family Services, echoed Wieneke's sentiments."He is truly amazing. We are very fortunate in Rock County to have had the level of legal counsel we've had with regard to the safety and well-being of kids," she said about Vajgrt. "He's totally committed to the children of Rock County, and he's not afraid to go to the extent of terminating parental rights if it's in the interest of the kids."She said Rock County's a better place for children because of Vajgrt's work."I'm very proud to have worked with him," Lange said. "He's a very unique individual."Good people to work withLooking back on 15 years of prosecuting crime in Rock County, Vajgrt agreed this has been a priority for him."I'm most proud of our work protecting children," he said. "Both in the child protection context and in prosecuting those accused of crimes against children."For example, he prosecuted one sexual assault involving a child resulting in a 30-year sentence for the defendant.In his early years on the job, Vajgrt took training in Minneapolis to learn how to conduct forensic sexual abuse interviews with children, and Rock County became the first in southwest Minnesota to secure a criminal sexual conduct conviction with DNA evidence."I'll miss the people I work with in law enforcement and child protection," he said. "There's no question these professional relationships have made the work so much more enjoyable and rewarding."Vajgrt attended Tuesday's County Board meeting to announce his plans."I look around at this board and see people I like and have formed friendships with and that is rare," he said.Commissioner Jane Wildung shared sentiments from county employees who said they enjoyed working with Vajgrt. "They appreciated the compassion and care in which you delivered your services," she said.Embracing changeHe said his new work will allow him more time in the courtroom, something he prefers over civil cases. "I love the process of using language to persuade," he said, "and being in court is so challenging and exciting."His public defense work will be three-quarters time, and he’ll continue teaching classes in the criminal justice program of Colorado Technical University, Sioux Falls. In addition, he’ll take on some private legal work, primarily in criminal cases, with an office out of his rural home northeast of Luverne. "This will hopefully allow time for more driveway basketball with the kids," he said. He and his wife, Michele, have three boys, all in Luverne Elementary School. "She's been very supportive," he said about Michele. "She's bright and intelligent, and if it weren't for her, I wouldn't have the opportunity to try this."They'll continue to live in Rock County. "We love Luverne, and we love the schools and we love our church (First Presbyterian)," he said.

Teachers recognizing child mental health

By Lori EhdeIn order for teachers to recertify their licenses, the state of Minnesota is requiring training in student mental health."I think the reason this has come as a requirement from the state is that so many of our kids are coming to school carrying so much baggage," said elementary music teacher Beth Capistran.Capistran is on the staff development committee that organized a teacher inservice day for Luverne, Pipestone and Edgerton districts on the topic of student mental health."As teachers we may see those kids for more time out of the day than the parents do," Capistran said. "We need to recognize the signs of different mental health symptoms in order to help children and help parents in giving options for the child."More than 400 people — most of them educators — are expected to attend the "Children's Mental Health" learning day in Luverne Monday. Speakers are from Luverne, Minneapolis, Sioux Falls and Mankato.According to school psychologist Renee Guy, depression is becoming more common among children, and school staff isn’t as likely to recognize that ailment as they are other disorders, like autism, attention deficit or retardation."Research has shown students have been under-diagnosed with child depression," Guy said. "We've been trained to recognize learning disabilities, and we've been trained to recognize academic disabilities. Now we're focusing on social and emotional well-being."She said mental health diagnoses are important in all areas of education. "We know they do interfere with learning, and when they do, we need to intervene."Mental health training will enable teachers to be more for their students."Teachers are not there just to teach anymore," Capistran said. "Teachers wear many different hats. They are educators, counselors, and sometimes parents, caregivers and someone that the students can trust to go to when they have a problem. Sometimes the teacher is the only adult a child may get attention from that day."The bottom line, she said, is that teachers need to better understand their students' emotional needs in order to meet their educational needs. "In order for students to learn, they need to be well — physically and mentally."Middle school and high school guidance counselor Craig Nelson helped organize professional speakers for the day."Educators are in a good position to see kids to know how they act, and if they recognize a need in an individual student, they need to be able to refer a kid who might need help," Nelson said. "Children can have a variety of problems that may affect their school performance. Hopefully we can make their lives better, to help them get a good education, to live the kind of life we'd want for anyone."He said it behooves teachers to recognize potential problems before they undermine performance in the classroom."It takes a whole lot of people working together to try to solve these problems," Nelson said. "I think Luverne has been progressive in trying to meet the needs of students."Anyone can register to attend Monday's event. Call Community Education, 283-4724, for information.

Runway plans take off

By Sara QuamLuverne’s airport runway expansion project might not be as far away as expected.In 2004, the number of uses per year wasn’t high enough for federal and state funding to come through, and the project was delayed until about 2008.Now, however, a new count estimate has large planes using the runway 576 times annually. (Past estimates were about 120.)With the new flight and landing projections, the Department of Aeronautics is expected to approve the plan, and the next step is an environmental assessment. The appropriate zoning is already in place.An anonymous business came forward to say it would use the runway 200 times.City Councilman and Airport Board Member Pat Baustian said, "Five hundred is the magic number to get a 4,200 foot runway."Luverne’s runway is currently the shortest in the state at 2,500 feet. Baustian said, "We’ve gotten a lot of good letters of support from businesses that carry a lot of weight."The following verified how many times they expected to use larger aircraft that require a longer runway: First Farmers and Merchants Bank, Skydive Adventures, Ton Lien, Agri-Energy, Vets Home Advantage, Life Flight, Mark Jacobson Inc., WR Berkley and WR Berkley clients. "The people of Luverne need to understand that 95 percent of the funding for this is federal. A very minute share comes directly from the citizens of Luverne," Baustian said.There are also state funding options.Baustian said, "The new runway is a piece of infrastructure that a thriving community needs."In other city business Tuesday, the Luverne City Council:oApproved an additional $20,000 payment to the Rock County Pool and Fitness Center, contingent on Rock County contributing the same amount.Both government bodies discussed the payment as a one-time coverage of "bad debt." Previous accounting practices recorded income as members signed up, not as they paid. That meant that some people joined and didn’t pay in full and the accounting was inaccurate over a number of years. City Administrator Greg La Fond said accounting will be handled differently now. "We would like to present a fair and meaningful representation of the finances," he said.In fact, it may be a requirement that all members pay in full, either by cash, check or credit card, rather than allowing a monthly pay option.oReceived a report on the efforts of the Public Works Department to finish tree trimming. The Aug. 3 windstorm damaged many trees that didn’t have to be completely removed, and the department has been able to work on trimming city trees through the winter.Workers will probably be finished with it within three weeks.oApproved a permit for the Luverne Area Community Foundation to have a raffle at the Blue Mound Banquet Center April 22 in conjunction with the annual Hospice Charity Dinner and Auction.

Bush enters, 1,000-point club Saturday

By John RittenhouseHills-Beaver Creek High School senior Tyler Bush joined an elite group of athletes during the course of the South Section 3A Boys Basketball Tournament title game in Marshall Saturday.Bush, who scored 19 points in the contest to help the Patriots beat Adrian, recorded his 1,000th career point during the contest.The H-BC guard hit a shot on the run in the second quarter to join a list of nine Patriots basketball players who have scored 1,000-plus points during their careers.Kale Wiertzema, Bush’s current teammate, became the sixth H-BC boy to join the 1,000-point club during a home game against Sioux Valley-Round Lake-Brewster Dec. 14.Steve Esselink, a 1999 H-BC graduate, is the school’s all-time leading scorer with 1,650 points.Chad Koel and Terry Arends, respective 1990 and 1964 graduates, scored 1,414 and 1,395 points during their H-BC playing days.Like Bush and Wiertzema, Aric Leenderts and Matt Metzger reached the 1,000-point plateau in the same season (1996). Leenderts scored 1,121 points, and Metzger 1,092.Erin Boeve and LeAnne Goehle scored 1,000-plus points as members of the H-BC girls basketball program.Boeve, the school’s all-time leading rebounder with 1,155 caroms, scored 1,556 points before graduating in 2004. Goehle, a 1979 graduate, netted 1,131 points.

H-BC captures South Section 3A championship

By John RittenhouseThe Hills-Beaver Creek boys turned a bevy of three-point shots into the school’s second post-season tournament championship at Southwest State University in Marshall Saturday.Playing Adrian in the South Section 3A Boys Basketball Tournament championship game, the Patriots buried 10 shots from beyond the three-point arch to lead H-BC to a 67-59 win over the Dragons.The win, which was H-BC’s 19th straight, gives the Patriots a berth in today’s Section 3A championship game at SSU. The 27-2 Patriots square off against defending state champion Russell-Tyler-Ruthton (24-3) in a 5 p.m. title tilt.If the Patriots continue to shoot the ball from the outside like they did against Adrian, the R-T-R Knights could be in trouble.H-BC made seven three-pointers in the first half to build a 42-29 lead at the intermission, and added three more in the second half to help thwart a rally offered by the pesky Dragons.Zach Wysong nailed five three-point shots and scored 17 points against the Dragons. Kale Wiertzema, who recorded eight assists, six rebounds and five steals, buried four treys to highlight a 25-point performance."We haven’t made that many threes forever," said Patriot coach Steve Wiertzema, who guided H-BC to a Sub-Section 2 of Section 3A championship during his first year as the head coach of the boys’ program in 1993."It was nice to see Zach hit some threes early," he continued. "We run some set plays to get him shots. When he hits them, we get going."Wysong connected for three long-range shots and scored 11 points in the first quarter, which was highlighted by a 13-0 run for H-BC. Adrian sported 2-0 and 4-3 leads when Brad Brake converted field goals early in the contest, but H-BC countered with a 13-0 run capped by a three from Wysong at 3:16 to give the Patriots a 16-4 lead.The 13-0 spurt was a part of a 20-3 run that ended with the Patriots owning a 23-7 lead when Kale Wiertzema scored at the 1:13 mark of the opening period. Adrian, however, received a pair of field goals from Brett Block in the final 33 seconds of the quarter to cap a 7-0 surge that made it a 23-14 difference at period’s end.Wiertzema hit three three-point shots and scored 11 points in the second quarter, giving the Patriots a 16-point lead (34-18) with his final three of the stanza with 5:54 left to play in the half.H-BC seemed to run out of steam at that point as Adrian managed to outscore the Patriots 11-8 the rest of the quarter to trail 42-29 at the break."We got tired," coach Wiertzema admitted. "We expended a lot of energy early when we were trying to wear them down. We ended up wearing ourselves down. Give Adrian some credit because I thought they played very well in the second half."The Dragons deserve credit for clawing their way back into the game in the second half.A layup from Adrian’s Nick Weidert drew the Dragons within seven points (45-38) of the Patriots at the 2:59 mark of the third quarter. H-BC’s Wysong hit a three with 50 seconds remaining in the period to build H-BC’s lead up to 12 points (52-50) before the Patriots settled with a 54-43 advantage at period’s end.Adrian closed the margin to six points twice (54-48 and 57-51) in the fourth quarter. H-BC responded with a 7-0 run that ended with Tyler Bush, who scored his 1,000th career point earlier in the contest, draining a pair of free throws with 3:01 left to play to give the Patriots a 64-51 lead.Weidert hit a jumper from the baseline at 1:56 to bring the Dragons within seven points at 64-57, but that was as close as AHS would come to catching H-BC the rest of the way."Our kids kept battling back," said AHS coach Chris Rozell, who guided the Dragons to a 14-12 record this season. "We were within six points and had a couple of chances to get closer in the second half. We just ran out of time.""Hills played a good game," Rozell continued. "They shot the ball well. For the most part, we had hands in their faces. They just got hot and kept on shooting. They hit their shots, took care of the basketball when they needed to and made their free throws."Bush, who scored 10 points in the second half, added 19 points and six assists to the winning cause. Tom LeBoutillier led the Patriots with seven rebounds. Brake led the Dragons with 20 points and three steals. Block scored 12 points and passed for six assists. Casey Knips netted 10 points and collected nine rebounds for AHS.Box scoreAdrianLonneman 0 0 0-0 0, Klaassen 1 0 0-0 2, Block 3 2 0-0 12, Weidert 2 1 0-0 7, Stover 1 1 3-4 8, Brake 8 0 4-6 20, Knips 4 0 2-3 10.H-BCWysong 1 5 0-0 17, Rozeboom 1 0 0-0 2, Bush 5 1 6-8 19, Wiertzema 4 4 5-9 25, Baker 0 0 0-0 0, Broesder 0 0 0-0 0, LeBoutillier 2 0 0-1 4.Team statisticsAdrian: 23 of 48 field goals (48 percent), nine of 13 free throws (69 percent), 22 rebounds, 15 turnovers.H-BC: 23 of 53 field goals (43 percent), 11 of 17 free throws (65 percent), 28 rebounds, nine turnovers.

Tollefson Publishing hires new general manager

By Lori EhdeTollefson Publishing’s new general manager went to college on a football scholarship, but he’s succeeding in life on a solid degree in common sense and people skills."It’s not rocket science," Rick Peterson said about his 20-year publishing career. "No matter where you work, you learn people skills."Peterson comes to Luverne from Redwood Falls, where he was publisher of the Redwood Gazette and regional director for Liberty Group Publishing, overseeing the operations of seven publications in southwest Minnesota.Along with heading up daily operations of the Rock County Star Herald, Luverne Announcer and Hills Crescent, Peterson will become Roger Tollefson’s partner in business."I’m thrilled to have someone with his background and abilities to work with," Tollefson said.Peterson first tested his common-sense approach to business in the early 1980s when he left college to manage the Country Kitchen in Worthington.He learned that quality workers produce quality products and he learned how to work with customers to sell that product.The same theory applies to the newspaper business."The front page is our showroom, and our news is our product," Peterson said. "And every week, it’s something new. That’s what I find the most interesting about this business. We put out a new, fresh product week in and week out."Another rewarding aspect of the news business, he said, is community involvement."Newspapers should be pillars in their communities," he said. "By nature of what we do, we know the mayor, city council members, county commissioners, school board members, superintendent … and we know them by first name. Not everyone can say that."This, he said, perfectly positions news organizations for community leadership.In Redwood Falls, Peterson and the Redwood Gazette spearheaded several community projects, including a downtown business development program, baseball field improvement and fund-raisers for various causes.This involvement will also be a goal for Peterson at Tollefson Publishing. "I think that’s a role a newspaper should play in every community," he said. "You have to be able to recognize when there’s a need for something, and we do have the ability to take that lead role."Peterson came to Luverne’s news market, he said, for a chance at ownership."Roger has given me a unique opportunity to be a partner in this newspaper, and I am very grateful for that."At the same time, Petersen looks forward to the challenge of ownership."It’s a commitment to the community to keep the paper part of the community," he said. Peterson said he’ll also work to connect the community to the paper."There’s a quality product produced here already, and my goal is to enhance that," he said. "I want people to rely on the Star Herald for their news and information. … We don’t run AP stories in our pages. What you get in this publication, you can’t get anywhere else."He said the newspaper’s success in a community hinges on the success of the businesses it works with, so he looks forward to promoting and supporting the town. "It goes hand-in-hand," he said.Peterson found his niche in the publishing industry with an advertising job at the Worthington Daily Globe, and shortly thereafter launching his own shopper, the Nobles County PioneerIn 1989, he filled the position of editor and publisher at the Redwood Gazette, Redwood Falls, where he worked for 16 years.Peterson is renting an apartment in Luverne until his wife, Mary, can join him after the school year ends this spring. She’s a paraprofessional at Reede Gray School in Redwood Falls.They have three grown children and one grandchild.

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