According to a Gallup survey, 74 percent of holiday shoppers said they expect to spend about the same amount or more on holiday gifts this year compared to last, and 23 percent of shoppers said they choose one retailer over another because they want to support small and local businesses in their community.
Small businesses are essential to rural America. When buying from local small businesses, the money you spend stays in the community and supports other businesses while helping to create jobs, drive economic growth and contribute to the area’s overall well-being.
Avoiding long-distance shopping trips saves time and fuel and offers the opportunity to build meaningful relationships with local entrepreneurs.
Local businesses often prioritize positive customer experiences, as they rely on word-of-mouth referrals and repeat business to stay afloat. With greater attention to detail, a willingness to go above and beyond and a focus on creating a welcoming and friendly environment, small businesses can notably improve holiday shopping experiences.
As you plan your gift-giving this holiday season, think about your community.
Get out and explore the local shops, look for pop-up events such as craft shows and holiday markets, and read your local newspaper and scroll through social media as many entrepreneurs advertise their goods.
The gifts you purchase this holiday season will not only have more meaning, but they will also empower your community. Where you spend your money today could determine what your community looks like a year or even five years from now.
Small entrepreneurs and business owners have been working hard to prepare for the holiday season. Now, it's time to do your part.
— Luis Franco, Center for Rural Affairs