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Midwest Fire, Luverne, honored by employees, peers

Lead Summary
Lori Sorenson

A Luverne manufacturing company has acquired recent business accolades for workplace satisfaction and sales records.
According to Prairie Business Magazine, “Midwest Fire demonstrates a commitment to being great and understands employees are its greatest asset.”
The magazine named the Luverne business to its list of 50 Best Places to Work, which is compiled through nominations by anonymous employee satisfaction surveys.
Workers were asked to rate their employers in areas of work environment, employee benefits and employee happiness.
Consideration was also given to the number of nominations received per company. Prairie Business received 2,500 nominations this year.
“This employee-nominated award is a great source of pride to the company,” said President and Chief Executive Officer Sarah Atchison. “Not only does it show our dedication to creating a great work environment, but it also shows that our employees take notice and are happy to be a part of our team.”
Earlier this year Atchison was named one of the top 25 Women in Business by Prairie Business and last week the company announced they are already having a record-breaking year in sales.
Midwest Fire breaks sales record for first half of year
In a separate news release in August, Midwest Fire announced that it had broken all previous sales records for the first half of a calendar year with 46 trucks sold so far in 2015.
Since the company was purchased by Sarah Atchison, owner and CEO, the company has sold more than 100 new trucks to fire departments throughout North America.
“Our growth and success during the last year can be attributed to many things,” Atchison said.
“Our customers know that we build great trucks at competitive prices with hands-on, caring customer service.”
She said Midwest Fire works with departments across North America from initial inquiry to delivery to guarantee that the trucks meet department requirements and exceed expectations.
“When a customer purchases from us, they deal directly with a member of our team and not through a dealer or distributor,” Atchison said. “That enables us to assure personal, customized care from start to finish.”
She said Midwest Fire’s 2,000- to 3,000-gallon tanker-pumpers give departments the ability to safely arrive at the scene of a fire with plenty of water and a powerful pump ready to go. She added that the All Poly Series tanker-pumpers are built at an economical price compared with competitors.
“We continue to receive feedback from customers that saving time and money are essential in these challenging economic times no matter what size the city, county or even the size of the department,” Atchison said.
“The economic advantages and multiple-use design of the Midwest Fire line of trucks has generated a lot of demand and resulted in more sales for us.”
Due to the growth and demand, Midwest Fire has hired additional staff and allocated additional resources to improve manufacturing techniques.
Midwest Fire Equipment and Repair Company has been manufacturing fire tankers and pumpers since 1987.

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