The following appeared in the Rock County Star Herald on March 27, 1958.
Merchants To Hold Annual Easter Bunny Day Saturday
Free Candy For Children Ages 5 Through 12
Luverne’s second annual “Easter Bunny Day” will be held here Saturday, under the auspices of the Luverne Civic and Commerce Association promotion committee.
Free bags of Easter candy will be provided for youngsters ages 5 to 12, inclusive, and plans have been made to make the candy available to about 1,000 children from the Luverne trade area.
Two life-size Easter Bunnies will be on hand to help with the distribution of the candy, and to visit with the small fry, according to Stan Remme, promotion committee chairman.
In each bag of candy will be a slip of paper, or coupon, bearing the name of a Luverne business firm. These coupons should be signed by the child and brought to the business firm whose name is printed on it. In return for the coupon, the child will receive a ticket good for the Saturday afternoon matinee at the Palace Theatre the following Saturday.
Special Prizes
There will be special prizes too – about 75 of them in all – which will be given by the participating business firms to the children who get the special coupons in their bags of candy.
In addition, all the coupons will be collected and a drawing will be made between the afternoon shows on April 5, and the person whose name is drawn will receive a new bicycle.
“Last year, when we tried this for the first time, everybody had a lot of fun,” said Mr. Remme, “and we hope to have the same kind of good time this year. We expect to have plenty of help so that children won’t have to wait in line too long for their bags of candy, and we’re planning on having some real good children’s movies the following week for those who come to get their free candy this week. Details as to the time of the movies will be announced next week.”
Donations to the Rock County Historical Society can be sent to the Rock County Historical Society, 312 E. Main Street, Luverne, MN 56156.
Mann welcomes correspondence sent to mannmade@iw.net.
1958: Easter Bunny Day Saturday, sponsored by civic leaders
Lead Summary
By
Betty Mann, president, Rock County Historical Society