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On Second Thought

My favorite quote is by Charles Swindoll on attitude. He writes, "Life is 10 percent what happens to you and 90 percent how you react to it."At the Tollfeson Publishing we’ve seen some unexpected changes in the past year, and I’m proud to say our attitudes are in the right place.Our advertising director, graphic designer, copy editor, Hills Crescent editor and Star Herald sports editor all made career changes in the course of a few months.While we’ve missed these key players, I’m proud to say we’ve embraced the changes as opportunities to explore new directions.The positive approach has a lot to do with our new people: oMark Haugen at the sports desk, oEsther Frakes at the copy desk, oChristine Mann in advertising sales, and oLexi Moore halftime at the Crescent helm and half-time in graphic design.They’re a stellar crew and we’re lucky to have them on board.With their enthusiasm, a remaining core of talented experience, plus an ambitious newspaper consultant on board, we’re looking at all kinds of ways to improve. Our goal is to be a better business in the community and present a better product to our readers and advertisers.Our Star Herald sports readers will notice the biggest changes. In addition to presenting his own writing style and page design, Mark will add a new dimension to that section with a weekly column and a new format for bowling and pool league results.In the news department the changes will be more subtle, but still noticeable.oThe B Section now leads with a feature story or photo package. Those soft-news items take a lot of work, and we’re proud of the end result, so we’re giving them more visibility.oThe inside pages of the A Section will showcase contributing local writers on a more regular basis. We’ll be hearing from our public officials on city, county and school on timely topics in their own words with their own little mug shots attached to the write-ups.This won’t replace our already popular columnists, such as librarian Glenda Bremer, historian Betty Mann and On the Rock pastor columns. It also won’t replace our regular news coverage of local government.oThe Opinion Page will lead with weekly editorials, in addition to usual columns Sara and I take turns writing. Our writers will work on the editorials together, and the goal is to both encourage dialog and stimulate thought processes, or, as with this week’s editorial, to advocate positive activity in the community.As always, we welcome input from all our readers on ideas for editorials, or better yet, original letters to the editor.oRemember When will have shorter entries from old newspapers and more of them, with an emphasis on including more local names that appeared in the news back then. Along those same lines, Mark is planning to introduce a sports version of Remember When in his pages.oThe Dining and Entertainment Page that used to appear only in the Announcer now also appears in the Star Herald, as does the Dial-A-Specialist listing. These advertisers make our Star Herald pages more newsworthy, and in turn, their placement on our news pages adds value to their messages.We’re still the same business that’s brought you news for the past 130 years, but stay tuned for exciting new reasons to keep reading.

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