By Sara QuamThe city of Luverne is marketing itself as a place to visit, live and start a business.The Luverne City Council and Luverne Economic Development Authority voted to spend up to $20,000 on a marketing campaign through the television station KELO in Sioux Falls. The actual budgeted amount is $18,500, but the city allowed for $20,000 so film crews could update the video seasonally, or for special events, such as Buffalo Days.Economic Development Director Jill Wolf said, "I think it is a good market, and that it will draw people to visit, or move here."The $18,500 buys 50 30-second spots per month, with at least 25 of those in prime time. There may be up to 60 spots per month through a special package for cities. KELO, a CBS affiliate, will also run some of the commercials on the UPN station it owns. Wolf said it might be difficult to quantify the success of the campaign. "Only 5 percent of viewers are ‘today’ customers, looking for a place to visit or move or start a business. The other 95 percent might remember Luverne a month or more later."Wolf said the TV campaign will probably draw more people to visit or live in Luverne, while other advertising efforts will draw more businesses through the JOB Zones tax breaks.Chamber of Commerce Director Dave Smith said, "I think it’s a good project, a good use of the money."Council member Esther Frakes sat in on the presentation from KELO. Frakes said, "I really pushed for this to go through. … I hope we can present Luverne’s good business climate along with its beautiful residential areas."Along with the funds for KELO, the city approved an overall $40,000 advertising budget for the year. The KELO money comes from that budget.The $40,000 will be spent from utility funds, not the general fund, which is generated from tax revenues. It’s the same budget as 2004.The city will approve an overall marketing strategy before spending the money. Wolf said she hopes to target the other advertising efforts to metropolitan areas with businesses that would like to use JOBZ.