Jane Wildung Lanphere

Create synergy by welcoming visitors, encouraging locals to explore Luverne

Guest Editorial

In the dictionary, synergy is defined as the interaction of elements that, when combined, produce a total effect that is greater than the sum of the individual elements, contributions, etc.

Synergy is the reason that every single business in Luverne and the surrounding area is important for the success and growth of our community.

Just recently I stopped to purchase gas and there was someone filling a vehicle right next to me. I noticed from their license plate that they were from Indiana so I asked them where they were heading.

One thing led to another and soon they asked me if we had a decent laundromat in town. They had camped somewhere in Wisconsin and the laundromat was a dump.

They said they wanted to wash clothes before they headed out to Yellowstone via the Black Hills. I told them right away about The Laundry Room, how easy it was to find and how clean it was.

After I ran a few more errands, I headed back to the Chamber and noticed their vehicle in the parking lot. I stopped to thank them, and before our conversation ended, the father and children headed out to get some thing to eat.

This family stayed a little longer and spent more money in Luverne — that is what we all want.

I wrote about another example in June’s Chamber Chatter about what Barb Bork and her staff at the Sewing Basket were doing promoting Row By Row Experience.

Quilters stop and get a free pattern to make a quilt at shops throughout the United States. As of last week, the Sewing Basket has given patterns to 136 people representing 22 states and they have sold over 70 quilt kits.

Many of those quilters filled up with gas, stopped at other shops, dined at our restaurants—and had a great experience in Luverne.

The same thing happens when businesses come to Luverne to work on a project. Their employees spend money when they are here and we all benefit.

So why bring this up again?

Imagine the impact each of us can make in our everyday life if we take a few minutes to visit with others and let them know all the great things that we have in this town.

Maybe your neighbor doesn’t really know what Luverne has to offer. Share what you know with them so they can invest a few more dollars in our community. Every dollar they spend, you spend and I spend creates $7 in Luverne.

Encourage visitors you meet to take advantage of what we have to offer and we will all be better off. And personally, let’s all try to do a better job of supporting our friends and neighbors by spending and investing locally.


This information is reprinted from the June Chamber Chatter, produced by the Luverne Area Chamber.

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