The following appeared in the Rock County Herald on June 2, 1916:PRINCESS THEATRE CLOSES ITS DOORSSatisfactory Deal is Made Among Theatre Owners Whereby Princess Drops Out of FieldAn important change in the status of the motion picture theatre business took place the first of the week, when the Princess theatre, which has been conducted by Peter Rober & Son, was permanently closed Saturday night. This action was brought about in part through the efforts of Manager R.G. Willert, of the Grand theatre, and Manager Herman Jochims, of the New Palace theatre, by the payment of a reasonable cash bonus. Following this action, but entirely independent of it, Mr. Willert disposed of one-half interest in the Grand theatre to John Rober, who has been manager of the Princess theatre since it was opened. Since the New Palace theatre was opened last fall, Luverne has had three first-class motion picture theatres in operation, and competition has been extremely keen. With the management of each theatre constantly endeavoring to secure the strongest and latest attractions and features with little regard for cost, and the price of admission maintained with few exceptions at minimum rates of 5 and 10 cents, it is violating no confidences to here state that the game has been a losing one from a financial viewpoint for all three theatres. But with only two theatres in operation it is expected that it will be possible to maintain the same high character of service heretofore given, and both theatres will produce a legitimate margin of profit, although in order to accomplish this end it will be necessary to return to the old special feature rates of 10 and 15 cents for some of the more expensive features.In connection with the change in the management of the Grand, Messrs. Willert & Rober are making a number of additions to the equipment of their amusement place, including about eighty more seats, an extra motion picture machine and a new piano. In order to make room for the additional seats, the stage floor is being lowered to conform with the adjoining floor and the screen will be moved as far back as possible. This will give the theatre a seating capacity of about 360.The equipment of the Princess theatre that cannot be used to advantage in the Grand will be disposed of outside of Luverne. Peter Rober, the senior member of the outgoing firm, will retire from business, and will accordingly lease his building. It is understood that he has two or three opportunities to lease the building, but as he has not taken definite action in the matter it cannot be stated for what purpose it will be used.Donations to the Rock County Historical Endowment Fund can be sent to the Rock County Historical Society, P.O. Box 741, Luverne, MN 56156.Mann welcomes correspondence sent to mannmade@iw.net.